Sales

In ultra-competitive markets, to make sales:

Be recognized as being different – in compelling and desirable ways.

I produce and run strategical marketing programs designed to systematically increase leads and sales. I convert prospects’ interests into leads by building awareness, trust, and giving your sales team more ways – and reasons – to close sales.

By ensuring that every point of contact is lead-centric, prospects can become new clients in less time.

I find out exactly what prospects want and need to know. Then I give them the right answers and messages in a variety of media and formats so it is easy for them to become your next client. A crack sales team can then close sales and generate income based on the constant flow of leads I’ll provide them.

Aren’t all marketers doing that?

No. I’ve noticed other marketers will often mimic other firms’s campaigns, leave gaps in their sales touch points, provide too much, too little or dated collateral, and send out content and messages that won’t motivate prospects. Or they don’t fully understand and can’t communicate the vertical business’ real issues, wants, and needs.

What I do highlights the business case along with the ‘soft’ reasons, which are usually as important if not more important, to individual and key purchasers. Follow-up content is designed to ensure that all levels of management and users will also get onside – whether it’s technical, strategic, tactical, feature-based, customer-centric, quality of service, and ease of implementation.

By making campaigns, events and content that are attention-getting, for all the right reasons, I reduce the times a prospect needs to see a message to engage, act and then want to buy.

Making Sales
Actually, I’m really a sales’ person who can talk to CEO’s who happens to be marketer. My C-level perspectives and skills make me unique:  For over a decade, I crafted the messaging and branding for top North American CEO’s, and for three entrepreneurial billionaires and their firms.  As a master communicator, I wrote their business plans, presentations, speeches, letters, memos, and designed campaigns to motivate and inform their executives, staff, clients, partners, investors, analysts, and the media.

That’s why I will know how to create the type of content, campaigns and presentations that will interest your prospects, get them onside, and will close more deals.

I’ll position your executives and staff as preeminent experts in your field. This builds and reinforces your company’s position in the market. It adds layers of trust, and perceived value.

I find prospects’ exact pain points. Then I let prospects know why your firm and solutions will support their short and long-term business needs. I also get onside with your Sales’ team’s actual messages so the company’s outfacing approach is unified. This helps Sales close a higher ratio of deals and boosts marketing ROI. The high quality leads turn into enthusiastic clients, and then the marketing platform continues to expand.  starts again.

Basically, I create buy-in and acceptance. I focus on key decision-makers.  I know who holds the budget and ‘talk’ to them.  And I’m not guessing – as most other marketers do – about what the best and most effective messages need to be.

Sales Equals Success

Sales are the lifeblood of a company. Once your firm’s messages are more compelling and effective than your competitors, your company will close more sales. Since I’ve worked on the client, agency and company side for B2B and B2C firms, I know what kind of messaging will drive prospects to become purchasers. I can also:

  • Re-position your brand relative to key competitors.
  • Set your products apart as the ideal solution in your target market.
  • Build your company’s credibility with prospects so they know what your firm can do for them.
  • Motivate prospects to connect and create engagement.

Note:  I never use hype; I use facts. I don’t tell stories; I show results. I create the ultimate in win-win-win marketing programs and content via:

 

My goal is to increase your sales volume and dollar value by finding and nurturing high quality leads and improving the way your sales funnel works.”     Julia Hidy

Chart showing how great leads will improve sales results

High quality leads will lead to more sales with high quality new client, and improve your bottom-line results.

 

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Integrated Campaigns Meet Multimedia Content

Whether the sales content I create is digital, print, video, audio, I know how to craft ideal messages that get results.  I will also get media onside to tell your stories.  I’ll find the industry analysts and influencers to add their voice to your brand’s story.  I can start broad or drill down into specific verticals.  It also doesn’t hurt that I have a killer black book of contacts who will likely want to know more about what your company can do and has to offer their own prospects, business partners, readers, viewers and/or fans.

I will continually review the impact your products, brands, website, company, sales and marketing activities have had on your company’s sales and bottom line.  I like to do A/B testing, whenever possible, to refine conversions and to improve my and your results.

My specialty is in developing sales collateral, thought leadership content and pitch ideas that the media, analyst and influencers will want to cover. The content and narrative are designed to give prospects enough information, but to also give them triggers so they will want to know more.

By pre-selling prospects, I can help pre-qualify new prospects – even before your sales’ team engages with them. I’ve developed processes that will automate parts of your lead generation funnel.  All leads are captured, but the active leads are highlighted and given to sales.  This allows your sales team to focus on working with leads that are already valuable.  This helps them use their time to close more purchases.  And I help them avoid wasting their time trying to appease chronic tire kickers.

Pre-Sales’ Funnel Optimization 

I design a semi-automated sales’ funnel for less active, less motivated and for the chronic tire kickers.  The results:

  • your sales team will be happy;
  • less motivated prospects won’t feel as much pressure being sold (because they are not at that stage in the sales’ cycle), and can still gather more information until they are completely pre-sold;
  • resistant prospects will be given information they want without wasting too much of your sales’ team’s time.

 

MORE VISIBILITY NEEDED NOW

In the 1960’s and 1970’s, it took seven or eight impressions before someone could recall a brand.  These days, most marketers require 30 up to 40 impressions before a new prospect will recognize your company. My content has converted viewers and readers into prospects and clients in as few as three to eight impressions. This gives your company a huge edge, when compared to your competitors.

I find ways to make your content compelling, eye-catching and memorable.  I also ensure that the story your company ‘tells’ allows people to WANT to pay attention to your message rather than tune you out.

Where most people hate being sold to, I’ve figured out how to let their peers tell them and they end up wanting what you have. I have done this successfully with a number of different clients in a number of verticals, so I know that what I do works — well. And your sales’ team and bottom line benefit.

“First you have to reach, inform and engage prospects.  Then you have to engage them until they want to jump into your sales funnel.  All the great brands have done this. That’s what I’ll do for your firm and brand.”     Julia Hidy

As a lead generation and marketing agency, I target your primary customer – whether it’s C-level executives, in-store shoppers, or the operations folks. What I do will:

  • benefit your firm’s short- and long-term growth, client retention levels, and ultimate valuation of your company;
  • address demanding, complex issues with clearly stated, verifiable bottom line benefits while solving prospects’ technology, customer, product, operating, supply chain, security, financial and other key company concerns;
  • provide your sales team with more warm vs. cold leads;
  • find and leverage the best high profile ways to inform, educate, encourage and nurture prospects; and
  • improve existing client retention, word-of-mouth while providing top quality endorsements.

I create content that fully supports your sales representatives’ efforts, pitches and company growth strategies.  We all get on and stay on the same page. I’ll help them focus on what they do best — sell — as they:

  • improve existing client relationships;
  • build new, higher quality relationships; and
  • close more deals in a shorter period of time.

If your sales funnel works better, it will also likely work more quickly.  That’s something I help your company redesign so it translates into doing business better and faster. Plus, I optimize and make every marketing, PR or ad dollar spent worthwhile.

Your publicly available content can make or break your relationships with your prospects and clients.  By working with me, your company will not only keep pace, but will effectively differentiate your products and services from your competitors for all the right reasons – whether you are the leaser in your market or vertical.  Or if you are a new firm trying to compete successfully with the big players.  .

Contact me to find out more.