It’s one thing to make an impression online. It’s another thing to be able to start and make a sale online. All digital content I design or oversee will be part of your sales’ funnel. That way, all touch points will build prospect and customer engagement.
I stay constantly up-to-date on Google’s ongoing algorithm and policy changes. I can make it much easier for your sites’ pages to be found online since I write and produce:
- effective sales content that will be web optimized for mobile and all other devices;
- place links correctly to from and within content so it is in line with Google’s algorithms;
- know what’s white hat SEO or not;
- engaging content that more easily converts to sales.
“Not a single sale takes place without an online visit.” DemandBase, VUE2011, Virtual Conference, 2011
After working with leading technology firms and internet marketers, I know how to:
- continually improve your firm’s online presence;
- add the right kind of digital touch points that convert prospects;
- define a precise niche, drive traffic, and then make them an offer that converts;
- provide each site visitor with ideal ways to gather information, interact and make further contact; and
- get prospects deeper into your Sales’ funnel.
By making it easy to answer prospects’ and clients’ questions via your website and digital content, your sales’ team gets a head start. Each click, swipe and page view will actually move them deeper into your funnel. They can then identify and focus on more active prospects.
I’ll optimize your website to be a sales’ portal – not as simply a digital brochure or online business card. My activities give prospects a high quality experience that meet their business needs, rather than be limited by a web designer’s vision for your site. That’s because most web designers are not proven marketers.
All areas of your website will be responsive so they work on all devices, including retina-ready iPads, tablets, Smartphones, and desktops.
Tell, Don’t Sell
I draw in new prospects to educate, and ‘layer’ your content so that it will:
- offer many ways to interest them;
- meet their anticipated wants and needs;
- be truthful and accurate;
- be available in written and video and play on all devices;
- help them conclude that you have what they need; and
- gives them even more answers via content that is only a click or two away.
I have the technical experience and business chops to understand and turn even the most intricate geek speak into understandable content that converts well. I support the content with digital, video, webinar and social campaigns to continually improve your online presence, reputation and revenues. Programs encourage engagement. Your company will be seen as thought leaders – regardless of your company’s size.
In addition using websites and blogs, I add prospect sales’ touch points via:
- publisher and high traffic websites sites;
- YouTube and other key video sites;
- audio, podcaster, slideshare and presentation aggregator sites;
- relevant social media sites;
- strategies to place content on top 1,000 Alexa ranked websites with do follow backlinks; and
- live and pre-recorded automated sales and content webinars.
Contact me to learn how and why I’m able to produce so much relevant digital content.