Partnerships have become part of doing business better. The agreements can be complex. And it requires effort and organization to run a partnership program – particularly with a major company – properly and well. But these relationships can also propel a company’s sales, and provide a level of branding and opportunities that might not otherwise have taken place.

I’ve developed relationships and run partnership programs with companies to promote my companies’ or clients’ programs. I’ve also worked to promote partners’ programs with executives from Microsoft, IBM, Motorola, Bell, HP, Xerox, DigiPos, and others.

l provide your company with ways to:

  • Develop the pitch and book meetings with prospective new partners;
  • Develop new partnership presentations;
  • Invite participation into partnership and affiliate programs;
  • Sign new partner agreements;
  • Set up new partner events and meetings;
  • Complete online ‘applications’ and web page listings;
  • Work together to define and create mutually beneficial opportunities and key client and other partner introductions;
  • Set partnership objectives, track and meet all milestones, and perform to agreed targets;
  • Find co-branding opportunities, i.e., for content such as white papers, advertorials, press releases, ads and social media messaging to improve branding and gain market and mind share;
  • Honor and maintain strict brand and logo use policies, as set by partners;
  • Follow up with the media and bloggers to receive coverage for partnership announcements, initiative updates, and sales’ announcements;
  • Develop content, collateral and multimedia content to specifically support partnership programs, including print, new landing pages, videos, webinars, podcasts, etc.
  • Liaise with your partners’ marketing, communications and lead generation team(s)(internal, outsourced firms and/or call centers) to design and refine your company’s materials and/or pitch scripts.
  • Introduce one partner to another partner to create even greater client introduction opportunities and synergies.

I will consistently improve existing partnerships so they can be leveraged to create sales and opportunities. Partner programs I’ve run or have managed have helped companies:

  • expand into already mature markets;
  • enter new verticals;
  • enter new geographic regions; and
  • find new opportunities to connect with hard-to-reach prospects and stakeholders.

“A partnership program is only ever as good as the mutual effort put forward by both parties.”   Julia Hidy